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  • Ian McCain

The Importance of Enterprise Content Management in a Credit Union

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There is no question that Credit Unions are embracing new technology and the internal business initiatives necessary to tackle evolving member needs. One of these foundational steps has proven to be the adoption of Enterprise Content Management (ECM) platforms like OnBase. But why? Why is the implementation of an ECM solution such an important step in the Digital Transformation Process?

Let's start with a simple explanation of what is meant by the term "Content". When we refer to content in the business world we are referring to ALL (quite literally - ALL) the stuff (Documents, Data, Correspondence, Information, Records, Receipts, Reports, Files, Notices, Letters, Statements). Anything that is created or received, managed, distributed, or archived to engage with members, and facilitate compliance and operation of a business - ALL OF IT. That is the Content.

If you are still unclear about the absolutely massive volume of "content" this represents, Here is an absurdly long and nowhere near complete rambling list:
Membership applications, member agreements, account opening documents, signature cards, loan applications, loan agreements, closing paperwork, amortization schedules, loan disclosure documents, transaction reports and records, AML BSA and CUMAA records & compliance documentation, internal and external audit documentation, audit reports, findings, follow-ups, board and committee minutes, internal employee training materials, hr handbooks, employee start paperwork, internal policies, policy acknowledgment, procedure manuals, annual reports, disclosure statements, banking statements, transaction alerts, policy updates, articles, information on financial products, newsletters, brochures, correspondence designed to attract new members, retain existing ones, risk management documentation, assessments of credit risk, market risk and operational risk

Often this Content, is generated, communicated, maintained or distributed using a variety of paths, and may be maintained in various disconnected systems or platforms making member and employee access to the information a more cumbersome and time-consuming process.

This is why ECM systems such as OnBase are such a foundational component to Digital Transformation. They create a single unified system of truth - a centralized platform to effectively manage their vast and ever expanding array of documents, records, and data.

Digitizing and organizing this information allows ECM systems to streamline and automate workflows, reduce manual errors, and ensure compliance with regulatory standards. This not only improves operational efficiency but also sets the stage for further innovation. By clearly classifying, organizing and managing all this content within a centralized platform - associated information can be correlated enabling the organization to identify deeper context and insights.

This is how ECM sets the stage for truly transformative change. Managing all this information, allows you to leverage the data you already have by seamlessly integrating with emerging technologies such as artificial intelligence (AI) and business analytics. The structuring of data and information in a standardized and accessible format, ECM systems provide a solid foundation for AI algorithms to extract insights, identify patterns, and automate decision-making processes. This empowers credit unions to leverage AI-driven solutions for tasks ranging from customer service and risk assessment to fraud detection and personalized financial recommendations.

Furthermore, ECM systems lay the groundwork for leveraging advanced business analytics tools to extract actionable insights from enormous datasets and by integrating OnBase with other Line of Business software you are able to aggregate and organize data from disparate and often siloed sources. Credit Unions are then able to gain a comprehensive understanding of member behavior, market trends, and operational performance.

This data-driven approach enables faster and more informed decision-making, generation of highly-targeted marketing strategies, and the development of innovative products and services tailored to the unique and evolving needs of members.

Embracing ECM technology is not just about digitizing processes; it's about transforming operations to drive innovation and achieve long-term success by creating a holistic solution for managing, storing, and organizing vast amounts of information securely.

When put into this perspective, there is no denying why ECM tools such as OnBase are such a fundamental component of digital transformation and are invaluable tools for Credit Unions seeking to streamline operations, enhance efficiency, and deliver exceptional member experiences. By centralizing document management, automating workflows, ensuring compliance, and harnessing the power of data analytics, ECM platforms empower Credit Unions to stay competitive in a rapidly evolving landscape.


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